- Under the overall guidance of the Head of the Fund secretariat (P5), the Communications Advisor will produce UNRSF communication strategy and related outputs, in line with its founding documents and messaging framework.
DUTIES AND RESPONSIBILITIES
- Every year, an estimated 1.35 million people are killed, and around 50 million injured, in road traffic accidents. This makes poor road safety one of the most pressing social, economic, and development issue of our time. Beyond human suffering, road traffic deaths and injuries impose significant economic and financial losses to individuals and to societies, estimated to create a USD 1.85 trillion burden on the global economy each year. The 2030 Agenda for Sustainable Development included road safety in two of the 17 Sustainable Development Goals (SDGs), namely targets 3.6 and 11.2. Despite significant national and international efforts in recent years, the world is still far from achieving these global targets. Moreover, road safety has not been adequately funded at the national, regional or global levels.
- In recognition of these challenges, the United Nations Road Safety Fund (UNRSF) was established in April 2018 as a multi-partner trust fund to facilitate concrete action towards achievement of the road safety targets of Sustainable Development Goals 3 and 11.
- The Fund’s goal is to leverage the collective knowledge and capability of its participating UN organizations and partners in order to achieve global impact and long-term developmental change in a substantial reduction in road traffic injuries and fatalities, and the economic loss arising therefrom.
- On 19 February 2020, the Stockholm Declaration was adopted at the Third Global Ministerial Conference on Road Safety and endorsed a new ten-year effort to transform road safety efforts with a target to halve road deaths and serious injuries by 2030.
- April 2020 marked the 2nd anniversary of the launch of the UNRSF. The UNRSF is now financing a total of 15 projects in 20 low- and middle-income countries to substantially reduce death and injuries from road crashes and to reduce economic losses resulting from these crashes.
- Another major development in 2020 has been the onset of the COVID-19 pandemic, resulting in a dramatic disruption of lives, livelihoods, communities and businesses worldwide. National lockdowns and restrictions on public transport and movement have significantly affected mobility and the lives of people living in cities and urban spaces. This has also affected the implementation of UNRSF projects at the country-level. In addition, resources are increasingly, and understandably, diverted to COVID-19 response, and a predicted global economic crisis may result in lower levels of donor assistance in general.
- September 2020 was an important month for road safety with the new United Nations General Assembly Resolution A/RES/74/299 declaring a new Decade of Action for Road safety (2021-2030). The resolution also invites countries to invest in road safety, including by supporting the UNRSF.
- April 2021 will mark the third anniversary of the Fund. Several events and communication activities are planned in 2021 such a Kapuscinski lecture in Paris in May, the Road Safety Week on the 17-23 May, a newsletter in June and a new website in September.
- Drawing from the Fund’s Global Framework Plan of Action for Road Safety, Terms of Reference, Fundraising Strategy and Policy, Branding Identity and Messaging Framework, and other founding documents, there is a continued need to develop further the Fund’s communications and advocacy in order to support the positioning of its work.
- The development of communications strategy is an important pillar for raising the visibility of the UNRSF.
- The objective of the assignment is development of a communication strategy and related outputs.
The Communications Advisor will perform the following tasks:
- Formulate a strategic communications strategy with the objective to effectively share the outcomes and impact of the UNRSF activities employing relevant communication tools;
- Draft an implementation plan including the Monitoring and Evaluation plan, for tracking and assessing progress and performance of the implementation of the communications strategy;
- Facilitate a consultative workshop with UNRSF secretariat on the draft strategic communication strategy;
- Explore and establish appropriate social media platforms for reaching wider audience with UNRSF related information;
- Develop narrative suitable for representational external purposes for the UNRSF (formats, tools, brochures, and/or handouts);
- Support in conceptualizing and organizing media events on specific UNRSF activities.
- A minimum of Master’s degree in Communications or a related field is required OR
- Bachelor’s Degree in mentioned fields with ten years of professional experience
Experience: Experience producing high-quality pamphlets, creative and digital brochures, representational art materials for UN and/or the private sector.
Language: Fluency in English (both oral and written) is required; knowledge of other UN official languages is an advantage.
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